Introduction

The degree is designed to give a broad knowledge of the functional areas of management and their interconnection, while also allowing for specialization in a particular area. Future leaders will need to balance the goals of economic success with the constraints of greater social and environmental responsibility. This career-oriented programme prepares students for a variety of management careers.

Objectives

BBA degree is equipped to meet the needs of dynamic national, regional, and global business environments. A student studying business administration will be exposed to all fields of business education that include general education, information systems, business and management education.

The objectives of the programme include:

1. Enhancement of understanding of various business functions.
2. Enabling students to synthesize theory and practice.
3. Developmentof a capacity in students for critical enquiry, logical thinking, and analytical skills.
4. Building student’s general education skills in areas like management, communication skills, and IT.
5. Inculcation of values and ethics in students through academics.
6. Motivating students for lifelong learning by exposing them to various sources of information.

Programme Code

3121

Programme Duration

Min. Duration 3 Years
Max. Duration 6 Years